TechCrunch was proud to host Awin at Disrupt 2024 in San Francisco. Here’s an overview of their Roundtable session.
Affiliate marketing is just bottom-of-the-funnel, discount-focused, spammy content sites, right? Wrong. Discover how today’s affiliate industry offers a kaleidoscope of different partners helping brands reach customers everywhere across the sales and marketing funnel. With an influx of innovative strategic partners and e-commerce technologies emerging in the channel, online brands can solve any marketing challenge far beyond that traditional advertising funnel.
Need to drive more brand awareness and traffic to your store? There’s an affiliate solution for that. Want to convert more shoppers into buyers? There’s an affiliate solution for that. Looking to encourage repeat business and referrals? There’s an affiliate solution for that.
In this Roundtable session, attendees learned how the affiliate channel has transformed into a gateway for novel advertising solutions and e-commerce technologies. Awin’s Adam Weiss also discussed how today’s channel is an incredibly powerful, diverse partnership and technology gateway for online brands to enhance their sales and marketing efforts.
Speaker
Adam Weiss, President North America, Awin
